Professor of Practice on Brand Image and Its Impact on Consumer Purchase Intentions

A Professor of Practice session on “Brand Image and Its Impact on Consumer Purchase Intentions” was organized by the Department of B.Com CA on 25.06.2026 at the D-Block Seminar Hall. The session focused on the significance of brand image in influencing consumer behavior and purchasing decisions. Students gained practical insights into branding strategies, consumer perception, brand loyalty, and current market trends through real-world examples and interactive discussions. The programme enhanced participants’ understanding of how a strong brand image contributes to business success and customer satisfaction.