Adjunct Lecture Series – I “Behavioral Finance: Why Smart People Make Bad Investment Decisions?”

The Department of BBA Logistics and Aviation Management, School of Management, Nehru Arts and Science College (Autonomous), Coimbatore, organized Adjunct Lecture Series – I on the topic “Behavioral Finance: Why Smart People Make Bad Investment Decisions?” The session was delivered by Dr. P. Pon Meenakshi, Professor & Head – IQAC, Department of Management Studies, Nehru College of Management. The resource person explained how psychological and emotional biases influence investment decisions through practical examples and interactive discussions. The session enhanced students’ understanding of Behavioral Finance, strengthened their critical thinking and financial literacy, and empowered them to make informed, rational, and responsible financial decisions in both personal and professional contexts.