Industry Expert Talk

The Department of Visual Communication organized an Industrial Expert Talk on Communicative Commerce through Digital Marketing, with a special focus on the use of WhatsApp Business in today’s digital business environment. The expert explained how businesses use WhatsApp Business to communicate directly with customers through features such as business profiles, catalogs, automated messages, and quick replies. The session highlighted how effective content creation, visual presentation, and personalized messaging help in building customer trust, improving engagement, and driving sales.